Blackhat SEO
Blackhat SEO is an unethical method of search engine optimisation and search engines penalise site which are recognised for using these techniques. Some of the more common Blackhat SEO techniques to avoid are Keyword Spamming, Doorway Pages, and Hidden Text. Websites that incorporate unethical SEO techniques tend to plunge down search engine listing and some can be kicked out completely.
Blog
A blog (short for Web Log), is a page on a website where information can be regularly updated. This is useful for Search Engine Optimisation because the more frequent content is added increases the likelihood is of regular crawling and indexing, resulting in higher placement in the SERP’s.
Bookmark
A bookmark is a saved link to a Web page that has been added to a list of saved links. When you are looking at a particular Web site or home page and want to be able to quickly get back to it later, you can create a bookmark for it. Think of your browser as a book full of (millions of) Web pages and a few well-placed bookmarks that you have chosen.
CMS (Content Management System)
A CMS is a secure web page where you can edit your website content. Sometimes referred to as an admin system, content manageable websites make regular updates to your site easier but can be costly.
Content
Content is the text that is placed on your website. Search engines love fresh content because it shows them that you are continually making yourself up to date with the ever-changing world. The best search engines want to ensure that their users have the best possible experience. It is crucial therefore, that you provide your users with fresh, interesting and informative content. You know your business better than anyone and it’s important for you to get you across.
Crawlers (aka Spiders, Robots)
Crawlers are computer software which browse your website like a common user. These crawlers then store the information on your website in a database displaying search results by search engines.
Domain (aka web address) Domain age Doorway Pages Whitehat SEO Hosting (aka Web site hosting, Web hosting, and Webhosting) HTML Sitemap Inbound Links Indexed Keywords Long tail Keywords Meta Tags Natural/organic Page Rank Reciprocal Link Robots (Spiders & Crawlers) Sandbox Search Engine Search Engine Optimisation SERPs SPAM Spiders (Crawlers & Robots) Title Tag Traffic URL Weblink Website
The main purpose of a domain name is to provide symbolic representations (recognisable names) to mostly numerically addressed Internet resources.
This is the date that a page was first available for index in a search engine. The age of a domain has a significant impact on search engine rankings, as an older domain is seen as more stable, and therefore more authoritative.
Doorway pages are web pages created for the sole purpose of seeming attractive to search engines (and are usually full of spam text). Some people create hundreds of doorway pages (each with its own individual domain) which all link to a main site. Doorway pages are a blackhat SEO methodology and are an unethical means of search engine optimisation.
Whitehat SEO describes optimisation that does not use any underhand methods to improve rankings. There are many methods that are seen to be fake or deceive the search engines view of the site. Search You adopt only whitehat SEO techniques.
Hosting is the business of housing, serving, and maintaining files for one or more Web sites. The most important aspect about hosting is having a fast connection to the Internet. Typically, an individual business hosting its own site requires a similar connection and it is expensive. Using a hosting service lets many companies share the cost of a fast Internet connection for serving files. Search You offer FREE hosting to all their customers.
The HTML Sitemap is an easy way to supply your users with a snapshot of the structure of your website and allows for them to successfully navigate quickly through your website. HTML Sitemaps also help build up "Internal Linking" throughout your entire website.
Links from other people’s websites to your website are called inbound links. Inbound links are very important to search engines because they define the popularity of your website. In theory, if a website has more inbound links, the more important it is considered to be.
Indexed or indexing is the action performed by the search engine to attain a position for a website in the listings. Not to be confused with crawling.
Keywords are used on a website to tell a search engine which specific information you are targeting and to also help target users who may in-turn search for those keywords within a search engine. Keywords are contained within a "Meta Tag" and the Body of a website.
Longtail keywords are the term given to non-generic search terms entered into a search engine. Long tail searches are generally considered to be more appealing as it requires the customer to search a more specific term.
Meta Tags are found within both HTML source code and contain information of your web page, like keywords, page description etc. Search engine spiders collect this information when they crawl your website and tell the search engine what you’re about.
In relation to search engine results, this means that the listing has been gained over time and is seen as an authority site. Natural referrals are the opposite of PPC referrals.
Page Rank is a visual representation of a websites authority. Ranging from unranked (for weak or new websites) to 10 (highly trusted and resourceful websites). Every single web page is assigned a Page Rank and there is a blanked update every 3 months (approximately). Google’s PageRank (PR) defines the rank of a website and defines the importance of a webpage in Google. If you have a high PageRank (PR), there are more chances to come first position. Among other things, PageRank (PR) is calculated by inbound links to your website.
PPC - Pay per Click
Pay per Click is the practice of advertising on a search engine or other website. Website owners will pay the site hosting the advert based on the amount of clicks they receive through to their site. Managing PPC accounts management can be time consuming and costly.
A link from one website to your website and vice versa is called the "Reciprocal Link". Reciprocal links are used to get crawled by search engines quickly and also play a role in increasing your PageRank (PR).
Robots are computer software which browse your website like a common user. These robots then store the information on your website in a database displaying search results by search engines.
The Google Sandbox Effect is associated with newly registered domains, and has never been confirmed by Google (many believe that it does not actually exist as a policy but is simply an effect of the Algorithm that Google uses to calculate a ranking for a website). It seems that it can take up to 12 months for a site to move out of the sandbox, and this can be even longer if a new domain uses Ad Sense adverts on the page. This would suggest that it is Google's way of trying to reduce the amount of spam sites on the internet that abuse the use of Google Ad Sense.
A web search engine is a tool designed to search for information on the World Wide Web. Information may consist of web pages, images, information and other types of files. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input.
Search Engine Optimisation (SEO) is the process of making your website more search engine friendly by optimising entire website design, coding (programming) etc. After that your website will be visible in top rankings against your optimised keywords / phrase.
Search Engine Results Pages.
Is the term given to junk mail that arrives electronically. This is typically unsolicited, as email addresses are scraped from the internet by programmed spiders. Spam websites are sites that have the intention of deceiving users in to clicking adverts on the page, to make the owner money.
Spiders are computer software which browse your website like a common user. These spiders then store the information on your website in a database displaying search results by search engines.
The Title Tag can be found within the HTML source code and can be used to display textual information to a user. The title tags information can be found at the very top left hand corner of the Browser window.
Traffic is the term that is used to describe visitors to a site.
In computing, a Uniform Resource Locator (URL) specifies where an identified resource is available and the mechanism for retrieving it. In popular language it refers to a Domain or Web Address.
Often abbreviated to "link", a ‘weblink’ or ‘hyperlink’ is a form of text that provides a richer functionality than simple text documents by enabling the reader to explore interesting links to other web pages linked to specific words or images within the page.
A web site is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. A website is effectively your shop window online.
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