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A fascinating web article about alternatives to newspaper advertising. Here's a small excerpt... "The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative... Instead of selling an ad on a particular web page, why not sell advertising that will be targeted at people who search for particular things? As soon as someone searches for a...

Target the best online customers when you advertise with Search You. Targeted online Advertising ensures that your website attracts£greater volumes of£relevant traffic. £Money spent on targeted internet advertising has been shown to give a much improved return on investment (ROI),£a key success indicator for any business advertiser. £For further information contact one of the Search You team on 01344 393 015 or email hello@searchyou.co.uk£.

Internet advertising specialist TWD Marketing Limited has become Search You, in a move which strengthens the brand identity of an already highly successful business.

Privacy groups say widely-anticipated recommendations on how websites collect, save and share information about users don't protect the public.The Federal Trade Commission's new policies focus on targeted advertising that tracks consumer behaviour online."The time for baby steps to protect online privacy is long passed, there need to be laws," said Jeff Chester of the Centre for Digital Democracy."Self-regulation simply hasn't worked," he said."The Commission is supposed to serve as the...

A reward of $250,000 (£172,000) has been offered by Microsoft to find who is behind the Downadup/Conficker virus.Since it started circulating in October 2008 the Conficker worm has managed to infect millions of computers worldwide.The software giant is offering the cash reward because it views the Conficker worm as a criminal attack."People who write this malware have to be held accountable," said George Stathakopulos, of Microsoft's Trustworthy Computing Group.He told BBC News the company was...

Long lost file formats could soon be resurrected by pan-European research.The 4.02m euro (£3.58m) project aims to create a universal emulator that can open and play obsolete file formats.Using the emulator, researchers hope to ensure that digital materials such as games, websites and multimedia documents and are not lost for good.The emulator will also be regularly updated to ensure that formats that fall out of favour remain supported in the near and far future.Called Keeping Emulation...