A couple of online advertising tips...

A fascinating web article about alternatives to newspaper advertising. Here's a small excerpt...

"The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative...

Instead of selling an ad on a particular web page, why not sell advertising that will be targeted at people who search for particular things? As soon as someone searches for a particular term, that advert is served up to them. Simple. Then, why not turn the usual process on its head and sell the print ad as an add-on? Even when people spend money on search marketing, they often back it up with print ads...

Two-thirds (67%) of search engine users are driven to search by an offline channel, and 39% of those offline-influenced search users ultimately make a purchase from the company that prompted their initial search. Moreover, it also shows television advertising to be the leading offline channel that drives users to search (37%).”

http://onlinejournalismblog.com/2008/08/29/10-ways-that-ad-sales-people-can-save-newspapers/