Top Tips for Optimizing Your Website

Everyone has different beliefs on how Google works, but simply put getting a higher search engine rank will always be about compelling products and information that is spread by word of mouth. A strong foundation of great products and quality keywords and links is always the best place to start and build from.

Below our some simple tips you can follow so you’re website will naturally rank higher on Google.

Link out. Search engines give more importance to websites that link to other related sites, especially if they’re local to your town, county, or industry. Why not create a “Resources” page with keyword-rich links out to other sites?

Link intelligently to yourself. When linking from one page to another on your website, use your specific keywords or phrases. Don’t just use standard words like Home, Products, or Contact when you can use specific words based around your company. For example, Steve’s Plumbers could say Steve’s Plumbing Home, Steve’s Plumbing Services, and Contact Steve’s Plumbers etc.

Make sure the title of each page is different. Mix up your keyword combinations and phrases and don’t use more than 70 characters. You can use more, but each word takes weight from another as you keep going. The first words in the title matter most!

Refresh your Website with new content and pages regularly. One easy way to do so is to find a related subject RSS feed and add a couple to your Website. These update automatically, enabling you to have free, constantly updating information for your new website.

List yourself on Google Places. This means your business will show up as a Google map search result and it carries a lot of weight for local searches.

By implementing these few, simple tips into your website, you’ll help increase your ranking on Google, gaining you more clicks and more customers.